About Nutreve
Nutreve was founded in 2005 to develop and market home use hair loss solutions for men and women. Nutreve’s founders have many years experience in the hair loss industry. The company spent four years researching and developing the Nutreve Hair Therapy System to address the needs of men and women with early and onset hair loss problems. The system is a complete and balanced approach to hair loss and includes several components including Low Level Laser Therapy, Comprehensive Topical Solutions, gender specific hair loss Nutritional Supplements and Nutreve’s DeChlorinating Shower Filter. This comprehensive approach to hair loss addresses both the internal and external factors that affect hair loss.
Key Management Team
Craig Froley – Founder and CEO
Craig’s professional experience includes different areas in the medical industry and the investment industry. Most recently, Craig was involved in the LLLT business in two areas; 1) Managing the FDA Clinical Study of LLLT in Southern California and, 2) Operating two LLLT clinics in Orange & San Diego Counties. Prior to his involvement with LLLT, Craig held the position of Senior Vice President, Sales and Marketing for Molecular Imaging Corporation (“MIC”) of San Diego. MIC is in the business of providing mobile and fixed site Positron Emission Tomography services nationwide. Prior to Molecular Imaging Corporation, Craig was President and CEO of Axiom Technologies, Inc. (“ATI”), a software development firm in Dana Point, California. ATI developed software programs for the elective surgery industry specializing in LASIK surgery.
Formerly, he served as President of Diagnostic Resources, Inc., a firm specializing in the organizing, syndicating and managing mobile and fixed-site outpatient diagnostic facilities in Southern California.
Prior to his experience with Diagnostic Resources, Craig was a partner in Froley, Kenefick and Associates Financial Services, a financial/tax planning and investment firm providing services to over 400 clients in Southern California.
John Vincent – Founder and President
John Vincent is one of the most knowledgeable and recognized experts in the field of hair replacement today. John's expertise spans all aspects of hair restoration options: from wigs and hairpieces to medical treatment and surgery options. He has lectured internationally on the topic of hair loss. John’s research in solving thinning hair problems as contributing editor to the International Hair Loss Journal led him to discovering the unique power of Low Level Laser Light Therapy. First learning from experts in the field of LLLT and, ultimately sharing his knowledge with physician colleagues, helped implement Laser Hair Therapy in offices throughout the U.S.
"Billions of dollars are wasted each year by consumers purchasing worthless products to stop hair loss. Some might see hair loss as vanity, but for others the appearance of healthy hair is an important part of self esteem. So many popular myths about baldness allow unscrupulous companies that hawk bogus services and products to prey on the misconceptions about this common affliction." Vincent notes.
Vincent points out there are only three legitimate ways to help the appearance of thinning hair, short of resorting to a wig or hairpiece. They are:
• Surgical hair transplants. Surgical hair restoration has come a long way from since first being performed in the U.S. in the 50’s. "Many people associate hair transplants with old ‘plug’ technology” he says. "The fact is, if a hair transplant is done correctly, No one can tell."
• Medical Therapy of which two are FDA cleared; Minoxiidl (Rogaine™) and Finasteride (Propecia™).
• Laser Hair Growth Therapy. The newest and safest alternative to medical intervention is using cool light energy to stimulate cellular growth in the scalp.
John Vincent has helped thousands of individuals regain an appearance they’re pleased with. He has conducted dozens of education seminars around the country for more than 15 years. John is the author of numerous articles about hair loss that have appeared in dozens of publications in the nation, contributed chapters in an international textbook about hair replacement techniques, and has appeared in dozens of regionaland national television news and interview programs, including the Oprah Winfrey Show. For 10 years John held a position contributing editor for the International Hair Journal – a quarterly news publication which reports on all types of hair loss, and includes surgical, medical and non medical options.
Marliza Merritt – Controller
Marliza has over 20 years experience in the accounting and bookkeeping business. From 1990 to 2003 Marliza was Controller for Elite Access Systems, Inc., a $35,000,000 per-year company with 100 employees. In 2003 Elite sold to LiftMaster / Chamberlain and Marliza stayed onboard as Chief Staff Accountant to assist in the transition through 2005.
Since that time, Marliza has offered her services as an independent contractor providing part-time Controller services to various companies including an internet start up, retail wine shop, advertising/design studio, hair-restoration service, restaurant, three different manufacturing companies, two law offices, a professional head hunter in the aerospace industry, a photographer, a CPA firm and chiropractor.
Alex Robertson – Vice President, Product Management
Alex Robertson serves as President and CEO of Ecosse Business Group, LLC an industry executive management consulting company serving a variety of clients in the business turn-around, executive and operational rolls. His broad career history includes significant experience in international executive management related to: business turn-around; general management; mergers and acquisitions; operations; process, program, project and product management; plus partnership and alliance development; OEM and intellectual property right management.
Recently Alex managed the turn-around of XVD Technology Holdings Limited of Shannon, Ireland including managing their strategic programs worldwide, identifying new technology partners and ensuring continuity of operation within XVDTH’s global businesses and divisions.
Alex has sat on the board of two USA companies plus he has managed five start-ups with two exiting via an IPO and two through buy-outs. These positions include being Managing Director and General Manager of ComStream Corporation, a SPAR of Canada company. Was Vice President Product Management of Path 1 Network Technologies where he managed the development of leading-edge video over Internet Protocol (VIP) products. Prior to that, Alex was an Executive and IRD Product Line Manager for Tiernan Communications, was also a Global Group Manager for NETHOLD/MIH, a South African/Dutch Pay TV and technology company, where he managed global quality assurance and operations. In addition to Alex’s degree in Management (Technical Environment) from the University of Witwatersrand, he has studied Marketing at the University of South Africa, as well as Quality Assurance and Telecommunications at City & Guilds in London, Johannesburg and Edinburgh.